China Toy Fair


Techno Source Named New Licensee for Barney

Hit Entertainment has appointed Techno Source, a division of LF Products, as a  toy licensee for Barney. Under the terms of the deal, the Barney toy range from Techno Source will include plush, play sets, and figurines, launching this spring in the U.S. and Canada.

Barney & Friends can be seen on PBS Kids and Sprout in the U.S., and on Treehouse TV in Canada. Episodes are also available for download through iTunes.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.