The Bridge Direct has acquired the toy assets of Good Stuff Corp., which includes Good Stuff Toys , and Basic Fun International.

Basic Fun, a manufacturer of licensed toys for more than 20 years, has reimagined many classic toys, and sells to the largest specialty and mass toy retailers worldwide. Good Stuff Toys, a maker of licensed plush, balls, and novelties, primarily sells to the mass entertainment trade, including theme parks, family fun centers, and state fairs.

The companies will begin co-marketing their lines at current and upcoming trade shows in Dallas, Hong Kong, New York, and Orlando, Fla.