The second co-location, planned for February 15-16 at New York City’s Jacob K. Javits Convention Center, will coincide with the four-day Toy Fair event, which will be held February 13-16.
Next year, Toy Fair will celebrate its 108th anniversary. According to TIA, participation last year increased 4 percent over 2009, to approximately 25,000 people.
Toy Fair attendees will receive access to the Engage! Expo show floor, and vice versa. One- and two-day passes for Engage! Expo will be available to TIA members, and vendors of the Toy Fair may register for the two-day Engage! Expo at half price.