Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.
The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.
Some of the new Toy Story 3 toys that were seen on the floor include:
• Lots-O’-Huggin’ Bear, from Thinkway Toys, which features over 45 sayings, is strawberry-scented, and has dual toy bear and interactive bear modes that responds to voice, hugs, and tickles (SRP $39.99).
• Ultimate Buzz Lightyear Programmable Robot, from Thinkway Toys, which features over 100 sayings (Spanish included), music and dance moves, an infrared remote control, and responds to six voice commands (SRP $149.99).
• A new Toy Story-inspired toy line from LEGO, featuring construction play sets and figures such as The Toy Story 3 Western Train (SRP $79.99) and the Toy Story 3 Lotso’s Dump Truck (SRP $19.99).
•A new collection of Toy Story 3 Mr. and Mrs. Potato Head figures from Hasbro, including Mr. and Mrs. Potato Head from the movie dressed as Buzz, Woody, and Jessie. Also offered are stuffed plush iterations of Mr. and Mrs., and an electronic Mr. Potato Head plush who says lines from all three Toy Story films (SRP from $9.99 – $19.99).
• From JAKKS Pacific, new Toy Story toddler dress-up outfits from CDI (SRP $19.99), Halloween costumes by Disguise (SRP $19.99 to $64.99), and a new Toy Story Mania Plug it in and Play TV game (SRP $39.99).
Other upcoming Toy Story 3 products will include Hasbro’s Yahtzee, Memory, Operation, Trouble, Connect 4, Chutes and Ladders, Space Shooters, Buckaroo, Mr. and Mrs. Potato Head; Mattel’s Barbie and Ken, Magic 8 Ball, Hot Wheels, Tyco, Matchbox; Fisher-Price’s Chatter Phone; and Poof- Slinky’s Slinky Dog.