A 3-year, $1 million fundraising campaign was announced on June 14 at the 18th annual McGill Head & Neck Fundraising gala, honoring the Founder and Chairman of Mega Brands, Victor J. Bertrand Sr.

The funds will support head and neck surgery at the Montreal Children’s Hospital and for research lab focusing on hearing loss in children caused by cancer treatment.

The campaign was unveiled with the presentation of the Mega Bloks Wellness Wall For Kids. The wall will be built out of Mega Bloks blocks, each one representing a donation by supporters from the Montreal community, and will be installed at the new Montreal’s Children Hospital on the Glen site. More information on the Mega Bloks Wellness Wall for Kids, as well as directions on how to make a donation, will become available in mid-September.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.