China Toy Fair


Toys “R” Us Dives Into the Underwater World of Octonauts

Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior.

Octonauts is inspired by the children’s books of the same name and follows the whimsical underwater adventures of brave Captain Barnacles Bear, swash-buckling Lieutenant Kwazii Cat, and their expert medic, Peso Penguin, as the group sets out to explore the world’s oceans, rescue the creatures who live there, and protect their habitats—above and below the waves. Produced by Silvergate Media with animation by Brown Bag Films, the series initially launched in the U.K. in 2010 before making its U.S. debut on Disney Channel in last January.

The Toys “R” Us line will feature the Octonauts Figure and Creature Pack Assortment, the Octonauts Deluxe Action Figure Rescue Assortment, the Octonauts Vehicle Assortment, the Octonauts GUP-A Vehicle Playset, the Octonauts Octo-Compass, and the Octonauts Octopod Playset.