China Toy Fair


Wizards vs. Aliens App Offers First Synchronized Second Screen Experience for Kids’ TV Show in U.S.

WvA SplashFremantleMedia Kids & Family Entertainment and Magic Ruby, a provider of technology and apps for the second screen, launched Wizards vs Aliens on Hub Network on June 1, supported by a first-of-its-kind second screen app available exclusively on iPad. Marking the first dedicated second screen experience for a kids’ TV show in the U.S., the Wizards vs Aliens app is available now on the App Store.

The app offers a comprehensive and robust Wizards vs Aliens experience, providing content beyond what can be experienced in the broadcast TV universe. Consumers will have an opportunity to sync the app with actual episodes of the show, providing immersive content to enhance their viewing experience. As viewers progress through the series and continue using the sync feature, they will unlock additional content relevant to each episode and the progression of the storyline. The app’s users have access to interactive polls, alien-inspired quizzes, and collectible character sets. In addition, exclusive on-set and character photos will draw fans into the creative process behind the making of the show. Users can also unlock special rewards. A special “Wish List” can be e-mailed to parents that will allow them to highlight all the great Wizards vs Aliens products they hope to receive, such as T-shirts, hats, and puzzles.

The Wizards vs Aliens app, created by Magic Ruby, also offers a unique educational experience, engaging kids in factual science-based content. Kids have an opportunity to further explore the science inspired geology and geography featured in the spellbinding adventures from the Wizards vs Aliens TV show.

Wizards vs Aliens follows the adventures of two 16-year-old schoolboys, Tom and Benny, who battle to save Earth from the alien race Nekross. While Tom lives a seemingly ordinary life with his dad and grandmother, he hides a deep secret: his family members are wizards.  When the Nekross arrive to attempt to steal all the magic from Earth, they haven’t expected resistance from Tom and his friend, science super-brain Benny. Together they form an extraordinary alliance using Tom’s magic and Benny’s science to battle the Nekross and save Earth.

The Wizards vs Aliens app is available for free from the App Store on iPad or at www.AppStore.com/WizardsvsAliens.