It’s officially hot holiday toy list season.
While the toy industry will have to wait until September for the release of the Toy Insider‘s 2022 Holiday Gift Guide — the leading consumer guide to what’s hot for the holidays — retailers are getting a bigger jump on the season than ever.
Late last month, Zulily was first out of the gate with the release of its third annual Top 25 Holiday Toy List. According to Salesforce, 37% of American shoppers plan to buy gifts early this year, and with new concerns like inflation looming, Zulily says that it kicked things off “with an earlier-than-normal look at this year’s hottest toys.”
“We know the holidays can be stressful for moms. That’s why we’re giving them the ultimate holiday toy preview before anyone else, so they can stock up on the most-wished-for toys early and maximize their time and savings,” says Joe Glass, Zulily’s resident toy expert. “Since Zulily offers great deals on toy brands trusted by moms and adored by kids, moms can have peace of mind knowing they’re getting the most value on toys guaranteed to put smiles on kids’ faces at holiday time.”
This year’s list features curated picks, including toys from KidKraft, Hearthsong, Fisher-Price, The LEGO Group, Melissa & Doug, Playmobil, U.S. Toy Co., Step2, Learning Resources, and more.
Items on Zulily’s list are available for a limited time and once they’re gone, they’re gone.
Next month, the Toy Insider (like the Toy Book, published by Adventure Media & Events) will unwrap its legendary Hot 20 list and more at Holiday of Play in New York City.