Source: Zulily

It’s officially hot holiday toy list season.

While the toy industry will have to wait until September for the release of the Toy Insider‘s 2022 Holiday Gift Guide — the leading consumer guide to what’s hot for the holidays — retailers are getting a bigger jump on the season than ever.

Late last month, Zulily was first out of the gate with the release of its third annual Top 25 Holiday Toy List. According to Salesforce, 37% of American shoppers plan to buy gifts early this year, and with new concerns like inflation looming, Zulily says that it kicked things off “with an earlier-than-normal look at this year’s hottest toys.”

“We know the holidays can be stressful for moms. That’s why we’re giving them the ultimate holiday toy preview before anyone else, so they can stock up on the most-wished-for toys early and maximize their time and savings,” says Joe Glass, Zulily’s resident toy expert. “Since Zulily offers great deals on toy brands trusted by moms and adored by kids, moms can have peace of mind knowing they’re getting the most value on toys guaranteed to put smiles on kids’ faces at holiday time.”

This year’s list features curated picks, including toys from KidKraft, Hearthsong, Fisher-Price, The LEGO Group, Melissa & Doug, Playmobil, U.S. Toy Co., Step2, Learning Resources, and more.

Related: How Sweet It Is: The Toy Insider’s Sweet Suite Event Welcomes the Industry Back to NYC

Items on Zulily’s list are available for a limited time and once they’re gone, they’re gone.

Next month, the Toy Insider (like the Toy Book, published by Adventure Media & Events) will unwrap its legendary Hot 20 list and more at Holiday of Play in New York City.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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