It’s official: last year’s bestselling toys have been revealed by The NPD Group.
The organization pulled back the curtain on the 2022 Toy Industry Performance Awards for the Americas. This year’s awards were presented to manufacturers throughout the U.S., Canada, and Brazil based on the bestselling toys by property and supercategory, and in Mexico based on the top-gaining property and supercategory. All data comes from The NPD Group‘s Retail Tracking Service.
“All of these winners should be tremendously proud of how they performed in 2022. In what was a challenging period for many other areas of retail, these winners represent how resilient the toy industry continues to be,” says Kelly Thacker, Vice President, U.S. Toys and Media Entertainment at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2023.”
In the U.S. and Canada, Pokémon and Jazwares’ Squishmallows dominated as top property and top-selling toy of the year, respectively.
U.S. Top Toy Property of the Year
Property | Manufacturer |
Pokémon | The Pokémon Company |
U.S. Top-Selling Toy of the Year
Item Description | Manufacturer |
Squishmallows Plush 16-inch Assortment | Jazwares |
U.S. Top-Selling Toy by Supercategory
Supercategory | Item Description | Manufacturer |
Action Figures & Acc. | Jurassic World Dominion Roar Strikers Figures 9″ Assortment | Mattel |
Arts & Crafts | Lite Brite Magic Screen Retro Style | Basic Fun! |
Building Sets | Creator Expert Botanical Collection Flower Bouquet | The LEGO Group |
Dolls | Barbie Dreamhouse | Mattel |
Explorative & Other Toys | 5 Surprise Mini Brands Mystery Pack Assortment | ZURU |
Games/Puzzles | Pokémon Charizard Ultra Premium Collection | The Pokémon Company |
Infant/Toddler/Preschool Toys | Gabby’s Dollhouse Purrfect Playset | Spin Master |
Outdoor & Sports Toys | Bunch O Balloons Recycle Balloons | ZURU |
Plush | Squishmallows Plush 16-inch Assortment | Jazwares |
Vehicles | Hot Wheels Singles 1:64 Assortment | Mattel |
Youth Electronics | KidiZoom Smartwatch Assortment | VTech |
To see further details on the top products for Canada, Mexico, and Brazil, visit The NPD Group website.
And for insight from The NPD Group, check out the next issue of The Toy Book — available Feb. 28. Don’t miss an issue, subscribe today!