Due to the global spread of COVID-19, Spielwarenmesse eG has extended the registration period for the 72nd Spielwarenmesse international toy fair through July 31.

Currently slated to take place from Jan. 27-31, 2021 in Nuremberg, Germany, the Spielwarenmesse seeks to showcase new toys and games to an audience of international retailers and buyers alongside global media during the PressPreview.

Spielwarenmesse offers a host of services to both new and established exhibitors. Special offerings include a marketing package that features listings across several Spielwarenmesse publications, including the annual show catalog and LicenseGuide, in addition to the use of the LeadTracking App to follow up with contacts made at the show.

Additionally, exhibitors have the option to display their products in additional high-traffic locations including the Tech2Play, Toys Meet Books, Baby and Infant Articles, and Showtime sections to reach targeted buyers in secondary categories.

Interested exhibitors can find full details on the show at this location.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.