The best-selling Barbie is back!
Kids and collectors can look forward to the debut of the Barbie Totally Hair 30th Anniversary doll collection this fall. Mattel is bringing back the iconic ankle-length hair, bold highlights, butterfly clips, and — of course — crimped hair. A real flash from the past.
“Thirty years ago, we made waves with Barbie Totally Hair, which would go on to become the best-selling Barbie doll of all time,” says Lisa McKnight, executive vice president and global head of Barbie and Dolls, Mattel. “This year we’re headed back to our roots with the release of our 30th anniversary Totally Hair dolls, leaning into the nostalgia factor and bringing back all 8.5 inches of magical and playable hair for young kids to act out their most imaginative Totally Hair storylines. Hair has always been a huge part of Barbie’s identity, so it was a dream come true to add some 2022 flair on one of our most iconic dolls.”
Inspired by the original Barbie Totally Hair doll which sold more than 10 million units during its first three years at retail, the anniversary doll line features color-changing hair clips alongside a diverse array of new body types and skin tones. Kids can collect four dolls with unique hairstyles, hair textures, fashion looks, and themes, each with more than 15 included styling accessories.
When the Barbie Totally Hair doll line first debuted in 1992, it featured only two styles of dolls — blonde or brunette. The brand also introduced a Hollywood Hair doll a year later in 1993 which included a unique mist that could be used to change Barbie’s hair from blonde to pink. Now, fans can take part in history and commemorate the anniversary with these new inclusive dolls that have all the iconic features of the classic 90s doll line.
The 30th anniversary line is rolling out now at Amazon and Walmart with additional retailers set to offer them this fall.
