This past week, Mercedes-Benz Japan began airing the latest series of commercials for its GLA sports utility vehicle featuring characters from Nintendo’s Mario franchise.
The original TV ad began airing in May and featured only Mario, who rode the SUV in a two-dimensional 8-bit world. The digital Mario eventually morphed into an actor with a mustache wearing Mario’s signature dungarees.
The newest commercial, inspired by Mario’s agility and the way he can move around anywhere he wants, adds more characters from the Super Mario franchise.
Mercedes-Benz’s SUV appears in Nintendo’s Mario Kart game, making it the first real-world car to appear in the series.