Moose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.
The raid was the result of a months-long investigation undertaken by Moose and its anti-counterfeit and intellectual property, U.S., legal team at Epstein Drangel LLP. Moose is now assisting the local police in launching a criminal action.
“Shopkins is a global phenomenon with a passionate fan base. It is critical that we cease any counterfeit activity, so that Shopkins fans can be certain they are buying the genuine product,” says Paul Solomon, the co-CEO of Moose Enterprise. “Any business, from manufacturer through to retailer, found to be importing, distributing, or selling counterfeit Moose-branded products will be aggressively pursued with every legal means necessary.”
According to Jason Drangel of Epstein Drangel LLP, Moose has asked the firm to aggressively pursue any instances of counterfeit activity occurring globally.
“We have instructions to take immediate action against all offenders,” says Drangel. “Moose is very dedicated to the protection of its brands and the toy and lifestyle products that they create, and will not tolerate any counterfeit activity that could endanger the safety of a child.”
Moose will continue to closely monitor all illegal manufacturing, importation, distribution, and retail sales of its brands. The company encourages any consumers, wholesalers, or retailers who are unsure if the product they are being offered to purchase is genuine to contact info@moosetoys.com to seek guidance.
“Our mission to stamp out counterfeiting will continue to operate at full speed, protecting our brands and our customers’ rights to buy genuine, safe products,” says Solomon.