In this photo provided by Nintendo of America, Nintendo fans gather at the Nintendo NY store in Rockefeller Plaza to celebrate Mario Day (MAR10) by personalizing their Nintendo Switch systems with various Mushroom Kingdom-themed decals by Controller Gear and a special MAR10 Day-themed skin.

Nintendo New York Celebrates Mario Day, Kicks Off Weeklong Retail Partnerships

March 11, 2019 by James Zahn

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Nintendo celebrated Mario Day, March 10 (aka MAR10 Day) with a special event at Nintendo New York. The Rockefeller Plaza flagship store welcomed thousands of visitors eager to meet characters, take part in Mushroom Kingdom-themed activities, and play the latest Mario games on Nintendo Switch. The NYC activation kicked-off a weeklong promotion from Nintendo of America, in which families across the country can take advantage of Mario-centric deals from retail partners such as GameStop, Amazon, Best Buy, Target, and Walmart.

In this photo provided by Nintendo of America, Luke T., 6, and Jack T., 3, celebrate Mario Day (MAR10) at the Nintendo NY store in Rockefeller Plaza by personalizing their Nintendo Switch system with a special MAR10 Day-themed skin made by Controller Gear.

Among the sales-building initiatives are specially priced Nintendo Switch bundles for families looking to get into the game, and specially priced Mario software titles for those who already own a Switch system.

Nintendo New York is a two-story, 10,000-square-foot experiential retail location that first opened as The Pokémon Center in 2001. The store was renamed Nintendo World in 2005. Following a 2016 remodel, the store became known as Nintendo New York. Its first-ever sister location, Nintendo Tokyo, is expected to open in Japan this fall.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.