Nintendo celebrated Mario Day, March 10 (aka MAR10 Day) with a special event at Nintendo New York. The Rockefeller Plaza flagship store welcomed thousands of visitors eager to meet characters, take part in Mushroom Kingdom-themed activities, and play the latest Mario games on Nintendo Switch. The NYC activation kicked-off a weeklong promotion from Nintendo of America, in which families across the country can take advantage of Mario-centric deals from retail partners such as GameStop, Amazon, Best Buy, Target, and Walmart.

Mario Day Controller Skin

In this photo provided by Nintendo of America, Luke T., 6, and Jack T., 3, celebrate Mario Day (MAR10) at the Nintendo NY store in Rockefeller Plaza by personalizing their Nintendo Switch system with a special MAR10 Day-themed skin made by Controller Gear.

Among the sales-building initiatives are specially priced Nintendo Switch bundles for families looking to get into the game, and specially priced Mario software titles for those who already own a Switch system.

Nintendo New York is a two-story, 10,000-square-foot experiential retail location that first opened as The Pokémon Center in 2001. The store was renamed Nintendo World in 2005. Following a 2016 remodel, the store became known as Nintendo New York. Its first-ever sister location, Nintendo Tokyo, is expected to open in Japan this fall.