Funrise Inks Licensing Deals for 'Rainbow Butterfly Unicorn Kitty'

A wide range of licensees have inked deals with Funrise Inc. to create ancillary products tied to the company’s own Rainbow Butterfly Unicorn Kitty.

This fall, Funrise will launch a full toy line based on the animated series while the new licensees will release products, including apparel, accessories, bedding, stationery, party goods, costumes, and more. The news arrives as Funrise kicks-off Licensing Expo in Las Vegas.

“We are thrilled with the growing popularity of Rainbow Butterfly Unicorn Kitty,” says Randy Shoemaker, SVP of global marketing at Funrise. “Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways.”

New partners joining Rainbow Butterfly Unicorn Kitty include Freeze and MAD Engine for apparel; Berkshire Fashions in headwear, cold weather, and hosiery; HER Accessories in accessories; American Marketing Enterprises Inc. and Briefly Stated Inc. — both divisions of Centric Brands — in sleepwear; Handcraft in underwear; Dreamwave in swimwear; Fast Forward in backpacks; Franco in bedding; Kittrich in stationery; Taste Beauty in cosmetics; Amscan in party and costumes; Zak! Designs in mealtime and water bottles; and CSS Industries in seasonal.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Funrise Inks Licensing Deals for ‘Rainbow Butterfly Unicorn Kitty’

About the author

James Zahn