Source: Rainbow Loom by Choon’s Designs

Rainbow Loom by Choon’s Design is continuing its 10th anniversary celebration with another new hire.

The company behind the popular brand of creative craft kits hired Ryan Rzeznik to serve as its vice president of sales. In his new role, Rzeznik, who joins the company from American Plastic Toys, will be tasked with expanding Rainbow Loom’s brand and product assortment into new retailers across North America and around the world.

“Ryan brings strong retail experience to go with a ‘can do’ attitude and passion for doing things right,” says Rainbow Loom CEO Chris Tidwell. “We expect great things from him!”

Related: Celebrating 10 Years of Rainbow Loom on the ‘Power Kid Podcast’

Rzeznik recently hit the ground running by meeting with retail partners at last month’s ASTRA Marketplace and Academy and the Learning Express Vendor Conference. Most recently, Rainbow Loom products joined the assortment at the FAO Schwarz flagship location in New York City’s Rockefeller Plaza.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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