ZURU introduces of Mr. Summer, the live manifestation of summer fun and the mascot for the company’s balloon line, for its Bunch O Balloons Unleash Summer campaign. Mr Summer is an outrageous character that represents the exuberant connection between summer and Bunch O Balloons and will be the official messenger of the season.
Mr. Summer kicked off the season on June 1 with the Bunch O Balloons Mr. Summer video, which launched on YouTube and will headline a robust social and digital media campaign. Select media and influencers will also receive a box full of summer essentials personally curated by Mr. Summer, including Bunch O Balloons.
Mr. Summer and Bunch O Balloons made an appearance at the Nickelodeon SlimeFest, the first multi-day music festival for kids and families in the U.S. The Bunch O Balloons experiential space included a a Mr. Summer Dunk Tank and Bunch O Balloons GIF Booth.