Brand Licensing Europe Announces Barbie Fashion Icon Keynote Speech
Mattel president and chief operating officer Richard Dickson will give the address.
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Search Results for: Barbie
Mattel Adds a Reproduction of Its First Black Doll to The Barbie Signature Collection
The doll features the original body sculpt from 1967
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Mattel, Magic Wheelchair, and Monster City Studios Gift Young Girl a Barbie-Themed Wheelchair at Licensing Expo
Estrella Rodriguez, a 9-year-old living with Spina Bifida, was celebrated on stage.
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2022 Barbie Fashionista Lineup Includes First Ever Behind-the-Ear Hearing Aid and More
The 2022 Barbie Fashionista lineup includes a Ken doll with vitiligo and a new doll with a prosthetic leg.
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Barbie Celebrates 70 Years of Queen Elizabeth II with Tribute Collection Doll
The doll celebrates 70 years since the Queen’s ascension to the throne.
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New Barbie Space Discovery Line Inspires Kids to Reach for the Stars
This new activation includes a new doll, new playsets, and a special-edition episode of ‘You Can Be Anything.’
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Mattel Promotes Lisa McKnight to EVP, Global Head of Barbie and Dolls
Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.
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Barbie Celebrates International Women’s Day with New Dolls, Shopping Platform, and More
We can do anything, right Barbie?!
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The Barbie Dreamhouse or Castle Grayskull? Rocket Homes Scores a Touchdown with Mattel-fueled Super Bowl Spot
The buzzworthy ad rocketed to the top of the USA Today Ad Meter as the most talked-about commercial from the face-off between the Los Angeles Rams and the Cincinnati Bengals.
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Barbie Teams Up with Habitat for Humanity to Commemorate 60 Years of the Barbie Dreamhouse
Mattel is funding 60 projects to help families get proper housing.
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