Search Results for: Barbie

Mattel Promotes Lisa McKnight to EVP, Global Head of Barbie and Dolls

Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.

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