Brand Licensing Europe Announces Barbie Fashion Icon Keynote Speech
Mattel president and chief operating officer Richard Dickson will give the address.
Read MorePosted by Hannah Sacks | Jun 29, 2022 | Around the Industry, Brand Licensing Europe, International News, News, Trade Shows/Events
Mattel president and chief operating officer Richard Dickson will give the address.
Read MorePosted by Carmelina Albanese | Jun 15, 2022 | Collectibles, New Products, News
The doll features the original body sculpt from 1967
Read MorePosted by Danielle Farina | May 25, 2022 | Around the Industry, Industry Events, Licensing Expo, News, Trade Shows/Events
Estrella Rodriguez, a 9-year-old living with Spina Bifida, was celebrated on stage.
Read MorePosted by Danielle Farina | May 11, 2022 | Around the Industry, New Products, News
The 2022 Barbie Fashionista lineup includes a Ken doll with vitiligo and a new doll with a prosthetic leg.
Read MorePosted by Danielle Farina | Apr 20, 2022 | Collectibles, New Products, News
The doll celebrates 70 years since the Queen’s ascension to the throne.
Read MorePosted by Danielle Farina | Apr 14, 2022 | Around the Industry, Collectibles, New Products, News
This new activation includes a new doll, new playsets, and a special-edition episode of ‘You Can Be Anything.’
Read MorePosted by James Zahn | Apr 13, 2022 | News, People
Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.
Read MorePosted by Danielle Farina | Mar 2, 2022 | Collectibles, New Products, News, People
We can do anything, right Barbie?!
Read MorePosted by James Zahn | Feb 14, 2022 | Movies & TV, News
The buzzworthy ad rocketed to the top of the USA Today Ad Meter as the most talked-about commercial from the face-off between the Los Angeles Rams and the Cincinnati Bengals.
Read MorePosted by Madison Eubanks | Feb 3, 2022 | Around the Industry, News
Mattel is funding 60 projects to help families get proper housing.
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