Mattel president and chief operating officer Richard Dickson will give the address.Read More
Search Results for: Barbie
Mattel, Magic Wheelchair, and Monster City Studios Gift Young Girl a Barbie-Themed Wheelchair at Licensing Expo
Estrella Rodriguez, a 9-year-old living with Spina Bifida, was celebrated on stage.Read More
Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.Read More
The Barbie Dreamhouse or Castle Grayskull? Rocket Homes Scores a Touchdown with Mattel-fueled Super Bowl Spot
The buzzworthy ad rocketed to the top of the USA Today Ad Meter as the most talked-about commercial from the face-off between the Los Angeles Rams and the Cincinnati Bengals.Read More
Mattel is funding 60 projects to help families get proper housing.Read More
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