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The Toy Book is the leading trade magazine serving the toy industry.

Since 1984, The Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. Our seasoned editorial staff maintains close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more. In print, our first issue debuted at Toy Fair New York in Feb. 1985.

With the largest reach in the industry, The Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.

We are in print and online, and our editorial staff is frequently called upon to provide expert commentary on TV and in mainstream media publications. We offer a free subscription to the The Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings. Additionally, you can subscribe to the Toy Book Podcasts on Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

The Toy Book is published by Adventure Media and Events LLC, publishers of the Toy Insider and the Pop Insider, and promoters of events including the legendary Sweet Suite (“The Biggest Night of Play”) and Holiday of Play.

See our staff list and contact us here. View our editorial calendar here.

We're here to help everyone become the heroes of their own stories.
Firstname Lastname – VP


The Team

Laurie Schacht
President and Chief Toy Officer
Jackie Breyer
Vice President and Group Publisher
Ali Mierzejewski
Marissa Silva
James Zahn
Madeleine Buckley
Senior Editor
Jackie Cucco
Senior Editor
Nicole Savas
Social Media Editor
Hannah Sacks
Editorial Assistant
Annabelle Canela
Editorial Assistant
Charlene DeLoach
Contributing Editor
Deborah Stallings Stumm
Media Correspondent
Bill Reese
Business Operations Manager
Joe Ibraham
Art Director
Elena Sorce
Junior Designer
James Devin
Executive Director of Sales and Marketing
Stephanie Infantino
Sales Executive
Rivers Jackson
Marketing and Sales Assistant
Bug Hartsock
News Writer
Ashley Pelletier
Editorial Intern
Maggie Dougherty
Editorial Intern
Omar Letson
Editorial Intern
Caroline Lavallee
Graphic Design/Social Media Intern

Media Inquiries

For Media Requests, Please Contact:
Elizabeth Tran | Account Supervisor, LKPR
  • Phone
  • Email

Advertising Inquiries

For advertising information, please contact:
Jackie Breyer | Vice President
James Devin |
Stephanie Infantino |

Our brands

To find out more about our family of brands, click on one of the images below.

What’s New