Masha and the Bear

Animaccord inked a series of new consumer products deals across Eastern Europe, Turkey, and Asia for its flagship property Masha and the Bear.

In Poland and Eastern Europe, Egmont publishing will introduce new products for back-to-school, with holiday product promotions running from October to December. Turkish textile producer, Brandcrafters, will develop bedding, decor, stationery sets, outdoor tents, and scooters for the SQK retail chain, which has more than 4,000 locations across Turkey. Families in the UK and Ireland will soon find a collection of Masha and the Bear Maxi Puzzles from Trefl, along with the new Race to the Tree House board game from Tactic available at The Entertainer stores.

Simba Thailand introduced Masha and the Bear dolls, blind bagged figurines, and play sets in 7-Eleven locations and select book stores in Asia. The company also plans to release toys in Vietnam in the months ahead.  Earlier this year, Animaccord revealed plans to further expand its presence in Asia, with the opening of an office in Hong Kong, and additional licensees fort the Masha and the Bear brand.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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