In Poland and Eastern Europe, Egmont publishing will introduce new products for back-to-school, with holiday product promotions running from October to December. Turkish textile producer, Brandcrafters, will develop bedding, decor, stationery sets, outdoor tents, and scooters for the SQK retail chain, which has more than 4,000 locations across Turkey. Families in the UK and Ireland will soon find a collection of Masha and the Bear Maxi Puzzles from Trefl, along with the new Race to the Tree House board game from Tactic available at The Entertainer stores.
Simba Thailand introduced Masha and the Bear dolls, blind bagged figurines, and play sets in 7-Eleven locations and select book stores in Asia. The company also plans to release toys in Vietnam in the months ahead. Earlier this year, Animaccord revealed plans to further expand its presence in Asia, with the opening of an office in Hong Kong, and additional licensees fort the Masha and the Bear brand.