Arklu has applied their quintessentially British approach to a new doll brand. Designed for girls ages 3 to 8, Lottie was developed to address parental concerns about other fashion dolls including negative body image, an increased perception of premature sexualization, and a desire for creative and imaginative play.

Lottie has high-quality hair that doesn’t tangle easily. Her premium clothes and accessories are detailed, lifelike, and feature numerous tactile elements. Detachable Velcro patches on her clothing make for added appeal and “swapability.” Accessory packs include a picnic set, Biscuit the Beagle dog, and detachable Velcro pony race winner rosettes. A background story is included on each doll box to encourage imaginative role-play.

Lottie has an emphasis on seasonality, quirky attention to detail, and “back-to-basics” play values. Lottie is about celebrating childhood in its many facets, including imagination, creativity, and pretty clothes, as well as being bold, brave, and active outdoors. The complete range of Lottie dolls and accessories are available now at leading retailers and specialty stores, and online at and Amazon.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.