Neighborhood Toy Store Day celebrates its 10th anniversary this year, and the American Specialty Toy Retailing Association (ASTRA) is offering resources to independent toy stores to help make the most of this important day within the holiday selling season.
On Saturday, November 9, Neighborhood Toy Store day will serve as a community kick-off for the holidays with stores hosting events and playdates, in addition to offering giveaways, raffles, and product discounts. Traditionally, many stores also pledge to donate a portion of sales to a local charity.
“It’s not too late to plan your Neighborhood Toy Store Day this year — whether simple and basic or a big celebration,” says Kimberly Mosley, president of ASTRA. “Any independent toy store is welcome to participate and share the unique products and retail personality you bring to your community. If you are a member of ASTRA, you’ll get extra resources to help you plan and promote a successful event.”
Mosely notes that Neighborhood Toy Store Day is a prime opportunity for toy store owners to shine a light on what makes their stores different, with a focus on the variety of products and the high level of customer service that independent toy stores can offer families and gift-givers.
ASTRA members can take advantage of promotional materials, receive tips for last-minute promotional ideas, and receive graphic templates for signage and advertising. Members can also access media lists covering both traditional media and social influencers, and the campaign will be supported by ASTRA through national media outreach.
To date, nearly 80 manufacturers have provided ASTRA members with Neighborhood Toy Store day specials, including price discounts, promotional materials, and special payment terms.