Author: James Zahn

Tru Kids Brands’ Journey Girls Head to Amazon from Just Play

From Toys “R” Us to Amazon, Tru Kids Brands‘ Journey Girls have a new home. The 18-inch line of dolls were a house brand of Toys “R” Us in the U.S. for many years, positioned as a competitor to Mattel’s American Girl and Battat’s Our Generation line. Officially launching for Amazon Prime Day — now a two-day event, July 15 to 16 — as part of the Prime Day Launch program, Just Play revamps the Journey Girls dolls in a variety of styles that will begin shipping on Aug. 1. A Journey Girls dedicated storefront is already live on Amazon,...

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Hornby Hobbies Introduces Airfix Quick Build Volkswagen Vehicle Sets

Just in time for the 50th anniversary of Woodstock and the “summer of love,” Hornby Hobbies introduces a pair of ’60s-inspired building sets from the Airfix Quick Build range: the Flower Power Volkswagen Beetle and Surfin’ Volkswagen Bus. Designed to introduce the world of scale modeling to kids ages 5 and up, Airfix Quick Build kits combine modeling basics with the familiar mechanics of interlocking brick building that kids are used to. The durable kits create a playable vehicle that young builders can decorate with the included stickers. No glue or paint is required, and the included bricks are compatible...

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Fisher-Price Recalls Inclined Sleeper Accessory Included with Ultra-Lite Day & Night Play Yards

The safety concerns surrounding inclined sleep products for infants continues with Mattel‘s Fisher-Price issuing another voluntary recall with the Consumer Products Safety Commission (CPSC) this morning. The company is recalling the inclined sleeper accessory sold with all Ultra-Lite Day & Night Play Yards with model numbers CBV60, CHP86, CHR06, CJK24, and DJD11. The product is a portable play yard with inclined sleeper and changing station clutch accessories and a carry bag; the inclined sleeper accessory is the only portion of the product that is being recalled. It is important to note that no injuries have been reported in connection with this...

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Worlds Apart Rebrands as Moose Toys UK

Following its acquisition of Worlds Apart last fall, Moose Toys officially rebranded the company as Moose Toys UK. Toy World Magazine was first to report that the rebranding as Moose Toys Ltd. UK is effective immediately. “It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions; there’s more synergy than we initially anticipated, which means we can get on with investing further in developing our UK business through our new structure and maximizing the global efficiencies,” says Neil Shinner, CEO, Moose Toys UK. “The pipeline of new brands and products destined...

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rEvolution Launches rEv YOUTH Agency for Youth-Focused Brand Campaigns

Chicago-based global integrated sports marketing agency rEvolution has been crafting kid-focused activations for the likes of Spin Master and Nickelodeon for more than 10 years. Now, the company has launched a spinoff agency that will focus exclusively on marketing for youth-focused campaigns. rEv YOUTH aims to help brands engage with a younger audience, ranging from elementary age to teen. “The rEvolution team is made up of marketing professionals crafting authentic brand campaigns that directly connect with a target audience,” says Matt Boyer, managing director of integrated services, rEvolution. “We’ve proven ourselves time and again with youth-targeted brand campaigns, whether it’s Double Dare at Clusterfest...

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Step2 Debuts Woodland Adventure Playhouse & Slide

When The Step2 Co. and Backyard Discovery joined forces as Step2 Discovery in 2016, one of the most intriguing possibilities was that new products could combine the wooden construction that Backyard Discovery was known for with the rotationally-molded plastic that Step2 has specialized in since the early 90s. The Woodland Adventure Playhouse & Slide does just that. New for summer 2019, the open-design playhouse is crafted from cedar wood, with durable plastic in areas that are expected to experience the most rugged active play. Special features include a pretend kitchen, a secret drawer, and a Dutch-style door. The interior...

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Hasbro Teams Up with NTWRK to Launch Transformers x Ghostbusters Collaboration

One of the most buzzed-about exclusives that Hasbro will bring to Comic-Con International: San Diego (SDCC) received an early launch thanks to a new collaboration with youth culture and e-commerce content platform, NTWRK. On Tuesday night, NTWRK introduced an exclusive product drop pairing the Transformers x Ghostbusters 35th anniversary mashup MP-10G Optimus Prime Ecto-35 with an exclusive t-shirt from Bioworld. Accompanied by a video shot at the recent Wizard World Ghostbusters Fan Fest on the Sony Pictures lot in Culver City, California, the collectible toy and T-shirt became available exclusively via the NTWRK app and website. View this post...

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