Author: Madeleine Buckley

ReedPop Cancels New York Comic Con

New York Comic Con (NYCC), the last major U.S. pop culture event still on the calendar for this year, has officially been canceled. ReedPop announced today that, while there will be no in-person event at the Javits Center this fall due to the COVID-19 pandemic, the company will partner with YouTube for a digital version of the event. From October 8-11, the New York Comic Con YouTube channel will exclusively stream panels from Starz, CBS All Access, DreamWorks Animation, Hulu, FX, and more. Fans will also be able to participate in talent Q&A sessions during panels and host panel watch parties using YouTube’s Community...

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Hasbro Reveals New Star Wars, Marvel Legends Figures

It’s only Tuesday, but Hasbro is starting the week strong with tons of new figure and figure set reveals across its Hasbro Pulse brands. In addition to the GI Joe Special Missions: Cobra Island collection that is heading to Target, the company debuted new figures for its Star Wars The Black Series, Star Wars: The Vintage Collection, and Marvel Legends lines. The three new Star Wars offerings —which will all be available this September exclusively from Hasbro Pulse — include: A Star Wars: The Vintage Collection figure three-pack inspired by The Clone Wars 501st Legion ARC Troopers, which comes with...

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Hasbro Adds Top Gun to Transformers Crossover Lineup

Fresh off the Transformers x Back to the Future collab announcement from earlier this month, Hasbro’s Transformers brand is adding another pop-culture vehicle to its repertoire. This time, the robots in disguise are taking to the skies with a Top Gun-inspired Transformer. This new Transformers figure takes the form of the iconic Northrop Grumman F-14 Tomcat jet. Named Autobot Maverick, the figure stands at 7 inches tall in robot mode and can convert to Tomcat jet mode in 25 steps. It also comes with a screen-inspired, miniature motorcycle accessory, two alternate hands that can hold the included volleyball accessory,...

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LEGO Reveals Nintendo Entertainment System-Inspired Building Set

This morning, following a tease yesterday, The LEGO Group officially revealed an interactive building set inspired by Super Mario and the classic Nintendo Entertainment System (NES) gaming console. Designed for adult LEGO fans, the 2646-piece set comes with bricks to build the NES console, a controller, and a retro TV with a flat 8-bit Mario figure on the screen, which scrolls when you turn a crank on the side. Once built, the set includes features such as a connecting cable and an opening slot for the Game Pak. The set also interacts with the LEGO Mario figure from the previously announced LEGO...

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LICENSING INTERNATIONAL OFFERS COVID-19 RELIEF GRANTS FOR SMALL BUSINESSES

As the world continues to face the economic impact of COVID-19, Licensing International is ready to help small businesses in the brand licensing industry that have faced hardship due to the pandemic. This month, Licensing International launched the Small Business Global Grants Fund, which will provide $5,000 grants (in local currency) to as many small employers as possible around the world. Companies in the brand licensing industry that employ between 3 and 20 people can apply for the grants. Applicants will need to submit a short narrative explaining the impact of COVID-19 on their business and the steps they...

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Arcade1Up, Coleco Partner for Mini Arcade Machines

Two years ago, Coleco launched a Kickstarter campaign to create a new version of its Mini Arcade machines from the ’80s, with their signature hard shells and large bases (pictured above). The successful campaign raised $71,246 — more than doubling its $30,000 goal. This campaign included Mini Arcade versions of two games: Rainbow Brite Journey to Rainbow Land and Robotech: The Macross Saga. Now, these machines are about to get a much wider reach than Kickstarter. Coleco has partnered with Arcade1Up to create new Mini Arcade units and sell them nationwide, utilizing Arcade1Up’s retail and licensing connections. The Mini Arcade...

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Jakks Pacific Named Global Master Toy Licensee for ‘Apex Legends’

Jakks Pacific has entered a multiyear, global toy licensing deal with Electronic Arts (EA) for a toy line based on EA’s battle royale game, Apex Legends. The agreement gives Jakks Pacific worldwide rights to manufacture and sell action figures and accessories, plush, role-play toys, and toy weapons and blasters inspired by the game. The first wave of articulated, 6-inch collectible figures will launch at retail this October, with more to come next year. Developed by Respawn Entertainment, Apex Legends is a free-to-play, squad-based game that garnered significant attention for reaching 50 million downloads in its first month. Now in...

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Talkin’ Toys: Small Things Are a Big Deal at Super Impulse

The Toy Book catches up with Alan Dorfman, president of Super Impulse USA, about specializing in miniatures and capitalizing on the power of nostalgia. Toy Book: As your company name suggests, many Super Impulse products are designed to be impulse purchases. How has the COVID-19 pandemic altered how you market your products now that fewer consumers are shopping in stores? Alan Dorfman: Nothing like leading off with a softball! Of course, we do lose the impulse purchases when traffic is down or stores are closed. We do have some check lane positions at larger retailers that have remained open,...

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Bandai America Brings Rubik’s Charaction Cubes to the U.S.

Today, as part of the Rubik’s 40th Anniversary celebration, Bandai America launched Charaction Cubes, a line of collectible figures that combine fandom and puzzling. While these toys have been available in Japan for a while, it is the first time they are being sold in the U.S. These figures, pictured above, are made up of rotating pieces, similar to a Rubik’s cube. Fans can mix up the figure, then try to reassemble the character. Here’s a video from Megahouse, the company that produces the figures, that will give you a better idea of how they work. The first wave...

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The Pokémon Co. Reveals New Games, In-Game Events in “Pokémon Presents” Livestream

This morning, The Pokémon Co. President and CEO Tsunekazu Ishihara provided updates and news for a variety of Pokémon titles for fans of all ages in a 10-minute video presentation. The Pokémon Presents livestream started with Pokémon Smile, a free new app designed to help kids with brushing their teeth. Available today, the mobile app uses augmented reality (AR) and the front-facing camera to incorporate Pokémon into the teeth-brushing experience. Parents can set the app to send reminder notifications up to three times per day and set a duration for each brushing session. As kids brush, they defeat animated, cavity-causing...

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