Author: Madeleine Buckley

USAopoly Introduces Three New Harry Potter Games

USAopoly (The Op) will launch three new Harry Potter-themed games later this year. The first is Scrabble: World of Harry Potter, in which players earn bonus points for spelling out words from the world of Harry Potter. Players can also complete directives from the included Harry Potter cards to enhance their scores. This game will be available at Barnes & Noble and gaming stores this spring. In Harry Potter Defense Against the Dark Arts, two players compete in a fast-paced, deck-building game, using offensive and defensive magic skills to protect themselves from dark creatures and the dark arts. The...

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LeapFrog Enters Construction With LeapBuilders Line

LeapFrog Enterprises enters the construction category with LeapBuilders, a line of smart building blocks designed for kids ages 18 months and up. The LeapBuilders sets feature an electronic Smart Star cube and double-sided learning blocks. When kids insert a learning block into the Smart Star, it responds with sounds, educational songs, and learning content. Kids can also combine blocks from various LeapBuilders sets to unlock additional content responses. Some products in the line include: LeapBuilders ABC Smart House This 61-piece block set is house themed and includes 20 double-sided learning cubes. Kids can use the blocks to build a...

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ORB Launches Slimi Café, Combining Squish and Slime

This spring, ORB will launch ORB Slimi Café, a line that combines squishy and slime play. Kids can decorate nine dessert-themed ORB Soft’n Slo Squishies with ORB Slimi Café toppings—Jameez, Fluffiwhipz, Swirleez, and Drizzlerz—to build multi-textured creations they can squish. The different toppings are designed so kids can easily separate and reuse them. “This was a market-driven endeavor,” says Steve Kay, ORB founder and CEO. “Children have been wanting to combine squishys and slimi, for some time now, but no one has been able to do so successfully without the end result being a one-time use and ultimately ending up...

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Alpha Group Celebrates SpongeBob SquarePants 20th Anniversary with Toy Line

In honor of SpongeBob SquarePants’ 20th anniversary, Alpha Group will debut a new line of SpongeBob toys. Alpha Group is the new global master toy partner for the Nickelodeon animated series, and its new product line is designed to appeal to multiple generations of fans, from kids to millennials. There are three new lines of collectible vinyl figures, designed for older fans of the series. The “Masterpiece Memes” are 8-inch figures depicting moments from the show that have become viral memes, including mocking SpongeBob, Surprised Patrick, and Imaginaaation SpongeBob. The SpongeBob CulturePants figures are 4.5-inch collectibles that celebrate pop culture through...

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Singing Machine Releases Carpool Karaoke Microphone

This summer, Singing Machine will release Carpool Karaoke, the Mic. Inspired by the popular segment from The Late Late Show with James Corden, the wireless, hand-held microphone connects to customers’ cars through the radio or via AUX cord and broadcasts their voice over the car’s speakers. The mic also connects to phones via Bluetooth and can stream songs from the music library or an app. While the music plays, lights pulse and sync with the music. This product is designed for passenger use only. Singing Machine will debut the mic at New York Toy Fair with an interactive activation in a Mercedes...

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USAopoly Introduces Three New Rick and Morty Games

USAopoly will release three new games this summer based on Adult Swim’s Rick and Morty. In Jenga: Rick’s Battery Edition, players rearrange the Microverse, Miniverse, and Teenyverse using wooden blocks, attempting to remove and stack up the pieces without making the tower topple. The Yahtzee: Rick and Morty Meeseeks Edition includes a Mr. Meeseeks-themed dice cup and score card, as well as five themed dice featuring images of characters Rick, Morty, Summer, Jerry, Beth, and Rick’s Portal. The third game in the line is the Rick and Morty Collector’s Chess Set. It features Rick Sanchez, the Smith Family, and other characters...

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GUND Hosts Events, Giveaways at Toy Fair

GUND, a division of Spin Master, will host daily events and giveaways during Toy Fair New York. Located at booth No. 2107, the company will celebrate the 50th anniversary of Sesame Street on Saturday, Feb. 16, with a giveaway for the first 50 visitors to the booth and the first 50 customers to place an order. The giveaways begin at 9 a.m. Throughout the day, there will also be Sesame Street characters available in-booth for photo ops. On Sunday, Feb. 17, from 10 a.m. to 12 p.m., GUND will give away exclusive Pusheen blind boxes in a GUND-branded bag, while...

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LEGO Introduces Three Additional Sets from The LEGO Movie 2: The Second Part

Following the movie’s theatrical release last week, LEGO announced three additional building sets inspired by The LEGO Movie 2: The Second Part.  The Shimmer & Shine Sparkle Spa set (pictured above) includes the “glampire” Balthazar, Flaminga, Lucy, Unikitty, Benny, Eight, and Archimedes. The Queen Watevra’s “So-Not-Evil” Space Palace includes the Queen, Batman, Ice Cream Cone, Celeste, Royal Guard, Stars, and Hearts. The Emmet’s Triple-Decker Couch Mech builds upon Emmet’s invention from the original film and can be rebuilt into a walking mech. The set includes Emmet, UniKitty, and Sweet/General Mayhem. LEGO will showcase these and other sets at Toy Fair...

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Moose Toys Debuts New Preschool Range and More at Toy Fair

At Toy Fair New York, Moose Toys will debut a variety of new products, including its new preschool line, Kindi Kids. Kindi Kids are dolls designed for kindergarteners, each featuring glittering eyes, colorful hair, and interactive accessories. Other highlights from the company include the first licensed Shopkins mini-packs, “Real Littles,” to celebrate Shopkins’ fifth anniversary, and DoughMi, the newest iteration of Moose’s plush Pikmi Pops line. Moose also expands its Little Live line to include an electronic version of Scruff-a-Luvs, which will debut at Toy Fair. “This year we have continued to diversify our portfolio, and at Toy Fair...

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