Author: Madeleine Buckley

Eric Carle Continues Partnership with University Games

The World of Eric Carle renewed its partnership with University Games with new products for the brand, set to launch next year. The partnership first began in 2006. Under the Briarpatch division, University Games recently launched a series of Eric Carle tin and card games, including The World of Eric Carle Around the Farm Game Tin, World of Eric Carle Animal Rummy Card Game, World of Eric Carle Alphabet Go Fish Card Game, and The Very Hungry Caterpillar Card...

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Mattel Launches New Card Game with Shark Tank’s Daymond John

Mattel launched Silicon Valley Startups, a card game where players act as entrepreneurs compete against each other to pitch comical startup ideas to investors. All of the pitch ideas come from random card draws, so players must use improvisation skills to win the game. Silicon Valley Startups partnered with Daymond John, a co-star and investor on ABC’s Shark Tank, to launch a Silicon Valley Startups Contest. The contest allows potential entrepreneurs to pitch their best-of-the-worst ideas for a shot at a $50,001 prize, which is one dollar more than the leading industry prize for disruptive startups. The contest is open online until Dec. 20. Silicon Valley...

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LEGO Launches Mixed Reality App

LEGO Playgrounds, a new mixed-reality app from LEGO, is available now from the App Store. The app aims to enhance the LEGO play experience and provide fans with a fluid and experimental interaction that unifies the digital and physical LEGO worlds. LEGO Playgrounds will enable fans to have direct access to new digital play experiences, with an opportunity to unlock experiences around their existing physical LEGO sets. LEGO Playgrounds will bring select LEGO sets and experiences to life in mixed reality experiments and other playful scenarios. LEGO Ninjago AR is the first available LEGO Playgrounds experiment, bringing some physical LEGO Ninjago Dragon Hunters sets...

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Funrise Appoints Rich Magallenes as VP of New IP and Entertainment Division

Funrise appointed Rich Magallanes as senior vice president of development and production for the company’s new IP and entertainment division. In this new role, Magallanes will lead Funrise’s content development and production for its entertainment properties, starting with Rainbow Butterfly Unicorn Kitty.  Magallanes will continue to act as show runner and creator for the animated series, which is currently in production and scheduled to debut next year. Additionally, Magallanes will lead in the conception of new creative projects, forge new production partnerships, and identify and vet potential content acquisitions. The current senior vice president of global brand marketing, Randy...

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Swimways, USA Swimming Foundation Renew Multi-Year Partnership

The USA Swimming Foundation, the philanthropic arm of USA Swimming, and Swimways Corp. extended their partnership, which promotes the importance of teaching children to swim and be safer around the water. The two organizations, which have partnered since 2016, will continue to team up in both the retail and philanthropic spaces to give children the necessary tools to learn to swim, regardless of race, gender, or financial circumstance. In conjunction, Swimways will remain an official sponsor of the USA Swimming Foundation, providing financial support to help fund free or reduced-cost swim lessons for children in underserved communities through the...

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Spielwarenmesse Announces Annual Toy Cocktail

For the 15th year, as part of the ToyCity initiative, Spielwarenmesse invited Nuremberg’s bars to compete in a ToyCocktail Competition to create a special cocktail for the trade fair. The competition took place on December 4 at Bar Europa, which won last year’s competition. This year’s winner was the “Pill-toy-rika” by Shirley Bleisteiner from Gasthaus Pillhofer. The cocktail is bright red, inspired by the Spielwarenmesse logo. Four judges, Bernd Schäfer from Nuremberg, Adriano Paulus from Munich, Sven Goller from Bamberg, and Berlind Bernemann of Spielwarenmesse eG, judged the creative concoctions in accordance with official competition rules of the Deutsche Barkeeper-Union....

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The LEGO Foundation Awards $100 million to Sesame Workshop

The LEGO Foundation will award a $100 million grant to Sesame Workshop. In partnership with BRAC, the International Rescue Committee (IRC), and New York University’s Global TIES for Children, Sesame Workshop will use the grant to reach children affected by crises in Bangladesh and the Syrian response region with early childhood and play-based learning opportunities. The LEGO Foundation is the first to step up and meet the John D. and Catherine T. MacArthur Foundation’s call for the bold philanthropy needed to transform the way the humanitarian system serves children affected by crisis in early childhood. Today, 68.5 million people...

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The Toy Association Says Tariff Delay Isn’t Enough

Over the weekend, the Trump administration reached an agreement with China’s president, Xi Jinping, to delay the tariff increases for 90 days. The increase, which was originally set for January 1, would bring the tariffs on $200 billion worth of Chinese imports to 25 percent. The 90 day delay begins December 1. “We had believed the Administration finally heard the cries of businesses of all sizes as well as financial markets impacted by tariffs,”says Steve Pasierb, president and CEO of The Toy Association. “However, initial positive news and now subsequent confusion around a 90-day delay does not resolve the looming threat of tariffs...

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Spin Master, Liberty Entertainment Group Host 8th Annual Caring & Sharing Christmas Gala

Spin Master and the Liberty Entertainment Group hosted the 8th annual Caring & Sharing Christmas Gala in support of the Children’s Breakfast Clubs. The event involved more than 1,000 children and teachers from the Children’s Breakfast Clubs affiliated schools in the Greater Toronto Area and rural Ontario and featured a special address from Toronto Mayor John Tory. More than 200 volunteers from Spin Master, wearing glittering angel wings, helped each child select two toys – one for themselves and another to share with a friend. Following the toy selection, the event included face painting, toy and game demonstrations, a...

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