Author: Madeleine Buckley

Glu Introduces First Disney Mobile Game

Mobile game developer Glu Mobile released the first look at its upcoming Disney mobile game, Disney Sorcerer’s Arena. Set for beta release in limited territories soon, Disney Sorcerer’s Arena features an RPG world where players battle using classic Disney and Pixar characters. In the the game, players collect an arsenal of champions and villains to take on opponents in single-player and player versus player modes. Each character features their own abilities and magical spells – players train the characters to their full potential and compete to become the mightiest sorcerer. Players can complete daily quests and events to earn rewards...

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WowWee Partners with Curiosity Ink Media

WowWee and Curiosity Ink Media, a new family-friendly entertainment provider, partnered to create, develop, and distribute kid-based consumer product extensions of original intellectual property in development at Curiosity Ink Media. The partnership will begin with a focus on Baldwin, an animated preschool series about a young steam engine in search of his long-lost father. The companies will announce products for the show later this year. “Having WowWee as a consumer products partner is a huge win and a seismic move forward for Curiosity Ink Media,” says Russell Hicks, Curiosity Ink Media’s president and chief creative officer. “As trusted leaders in...

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Discovery Launches #MINDBLOWN App

Discovery launched its first digital initiative, the new #Mindblown app. The app offers users the opportunity to learn about five targeted, STEM-focused topics — animals and dinosaurs, space and planets, humans, machines and robotics, and our Earth. #Mindblown includes videos, interactive games, and augmented reality technology within these categories. Kids can earn virtual money by playing the interactive games, which they can redeem for in-app custom experiences, premium items, and special offers from Discovery partners. Discovery debuted its #Mindblown brand extension last year, with a range of toys designed for kids ages 6 to 12. “STEM learning is at the heart...

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Brandgenuity Expands Carmen Sandiego Licensees

Brandgenuity partnered with Goliath Games, Basic Fun, and Spirit Halloween to expand the licensing program for Houghton Mifflin Harcourt’s (HMH) Carmen Sandiego brand, which launched as a Netflix animated series last month. Goliath Games will launch a Carmen Sandiego board game, while Basic Fun is developing a hand-held Carmen Sandiego game modeled off an on-screen gadget from the series. Both products are set to launch this fall. Spirit Halloween will release Carmen Sandiego-inspired costumes and accessories in time for this Halloween. “We are excited to help develop Carmen Sandiego into a broad licensing program, with fun, action-packed, educational products that...

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ZAG Expands Leadership Team with New Executive Hires

ZAG America, the entertainment studio behind Miraculous: Tales of Ladybug & Cat Noir, named industry veteran Manuel Torres Port as its chief brand officer. In this newly created role, Port will manage consumer products, live events, experiences, and brand franchises — including digital and gaming. He will report to Jeremy Zag, founder and CEO of ZAG. Prior to ZAG, Port most recently held the position of EVP of global consumer products at NBCUniversal. He also led consumer products initiatives as the SVP of global toys and publishing at Nickelodeon. ZAG also expanded its leadership team with three more executive...

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Pokémon Hosts Events, Product Launches to Celebrate Pokémon Day

Next Wednesday, Feb. 27, is Pokémon Day—a pop culture holiday celebrating the anniversary of the first Pokémon game’s release in 1996. To celebrate this year, Pokémon will host a variety of events and new product launches. To start, there will be in-store Pokémon trade and play events at more than 2,500 GameStop locations across the country on Feb. 23. At the events, GameStop will release an exclusive Lapras plush from Wicked Cool Toys, and more than 100 Best Buy stores in the U.S. and more than 100 EB Games stores in Canada will host various events as well. These...

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Carlin West Agency, Blipd Launch Shopkins: Shop N’ Seek App

Carlin West Agency LLC and Blipd LLC developed Shopkins: Shop n’ Seek, the first augmented reality (AR) mobile game for the popular Shopkins toy line by Moose Toys.   While the main function in the app is “seeking” and collecting digital Shopkins, players will also be able to connect with friends, interact and play with their Shopkins, dress and accessorize their Shoppies, and more. The game meets all criteria for COPPA and GDPR, and includes safety features such as Parental Gates and Mail Plus systems. “Blipd has done a tremendous job building the game,” says Carlin West, CEO of...

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Horizon Group Debuts New Slime Products, S.T.E.M. Toys, More at Toy Fair

Horizon Group USA expands upon its numerous brands this year with new products and line extensions. Focusing on creativity, the company will debut various all-in-one D.I.Y. kits and activities in S.T.E.M., compound-making, and fashion at Toy Fair New York. The company extends its Slimygloop line with Slimygloop SqueezWiches — featuring collectible play food, premade Slimygloop, and fun mix-in embellishments. There are also new themes of Slimygloop Mix’Ems kits and D.I.Y. Slimygloop kits. For S.T.E.M. products, Horizon expands its Discovery and Think Box products. The company also introduces new products in the You*Niverse line, including a Crystal Unicorn and new...

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Fisher-Price Relaunches Rescue Heroes Brand

Today, Fisher-Price relaunched Rescue Heroes, a preschool toy line featuring action figures that honor real life heroes. The product line will be available exclusively at Walmart stores nationwide and at, beginning this summer. The line is designed to give parents and children a preschool-friendly way to engage in conversation about heroism in the world around us in the face of natural or manmade disasters. This year, Rescue Heroes and Fisher-Price are teaming up with Joe Torrillo, a former Fire Department New York (FDNY) firefighter who survived the World Trade Center attacks on Sept. 11, 2001. Fisher-Price will honor his...

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TOMY Enters New Categories with Toy Fair Offerings

TOMY will introduce a variety of new products and licensed toys this weekend at Toy Fair New York, at booth No. 3003. According to Pete Henseler, TOMY president, the licensed products include Ricky Zoom, Lion King, and Toy Story. Other highlights from TOMY include: Ritzy Rollerz This new line features vehicle-based collectibles that kids can accessorize. The Ritzy Rollers line includes two play sets — Heelz on Wheelz and Dance n Dazzle Spa. The line will be available this fall. Doodle Bear TOMY relaunches The Original Doodle Bear this fall, along with a Doodle Bear Studio app. Kids can draw on...

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