Spin Master

Spin Master posted solid results for its second quarter, showing a rebound on its own Paw Patrol, and strong performance from brands such as Monster Jam and Bakugan. The Toronto-based toy and entertainment company reports that gross product sales increased 1.2% in North America, a whopping 42.8% in Europe, and declined 1.7% in the rest of the world. Gross profit increased 7.2% to $164.3 million, and overall gross revenue rose to $321 million, a 3% increase from $311.5 million a year ago.

“Our second quarter results demonstrated the strength, diversity, and depth of our innovative product portfolio with positive momentum for many of our key brands, including Bakugan, Paw Patrol, DreamWorks Dragons, and Monster Jam,” says Ronnen Harary, Spin Master’s chairman and co-CEO. “Looking forward, we remain confident in our proven track record of innovation and in our global platform. We continue to demonstrate our ability to produce compelling entertainment content, magical toy experiences, and to be a great partner for licensors.”

Spin Master's Candylocks
Spin Master’s Candylocks


  • Boys action and high-tech construction achieved a massive 202% increase this quarter. DreamWorks’ Dragons and the reintroduction of Bakugan have led to notable increases, in addition to strong sales on Monster Jam toys. Last year, Spin Master didn’t have Monster Jam — a license that at the time was winding down at Mattel. Star Wars, Flush Force, and Boxer are notable declines for the quarter.
  • Preschool and girls rebounded this quarter, scoring a 10.3% increase thanks to increases in sales of Paw Patrol, Twisty Petz, and the recently introduced Candylocks. One weak spot is Party Popteenies, which never seemed to catch on as it was expected to.
Grave Digger - Monster Jam RC
Spin Master’s forthcoming MEGA Grave Digger Monster Jam RC


  • As it was in the first quarter, sales in interactive characters and remote control continue to reflect the plight of a category that remains in an industry-wide free fall. The second quarter saw a 34.9% decrease, with soft sales in Hatchimals and Zoomer cited for the decline. That said, there are bright spots, declines partially being offset by the introduction of Monster Jam R/C and Juno My Baby Elephant — both of which are expected to be strong sellers for the holiday season.
  • Activities, games and puzzles, and plush saw a 7.1% decrease. The company cites lower sales in the full games and puzzles portfolio, which includes the Cardinal brand; and soft sales on Bunchems. The GUND, Cool Maker, and Kinetic Sand lines saw increases, offsetting the overall category decline.

“Despite the significant decline in Hatchimals sales on a year over year basis, we grew both our gross product sales and adjusted EBITDA in the second quarter. Our relentless focus on innovation and strong execution against our four growth strategies drove solid performance,” adds Ben Gadbois, Spin Master’s global president and chief operating officer. “We continued to invest in building a global distribution platform that positions us for future growth and we executed our strategy to consolidate Swimways, Cardinal, GUND, and our LA games and puzzles business in Long Island City, New York. Entering the second half of 2019, we believe we have solid global POS momentum and sustained demand for our core franchises together with a solid balance sheet that allows us to capitalize on strategic acquisition opportunities.”


Looking ahead toward the back half of the year, Spin Master reiterates that its four key growth strategies remain unchanged.

  • Innovating across the portfolio;
  • Developing evergreen global entertainment properties;
  • Increasing international sales in developed and emerging markets; and
  • Leveraging the company’s global platform through strategic acquisitions.

A call with investors is scheduled for Aug 1, at 9:30 a.m. ET.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.