Curlimals | Source: Golden Bear

A popular new toy from the UK is about to cross the pond.

Basic Fun! inked a product development and distribution partnership with Golden Bear to bring Curlimals interactive plush pet toys to retailers in North America next year.

“Basic Fun! is excited about this collaboration with the Golden Bear team to bring Curlimals to the North American market — we think the innovation in Curlimals will be a great addition to our expansive plush portfolio,” says Hugh Kennedy, senior vice president of marketing at Basic Fun! “The characters’ interactivity, bright designs, and adorable appearance, in addition to their classic nurturing play pattern, will surely be a hit with both kids and parents. Fall 2023 will be the perfect time to ‘uncurl the cuteness.'”

Related: G Editions Unwraps Brian Levant’s ‘My Life and Toys’

Curlimals launched this summer in the UK and scored an immediate hit for Golden Bear.

Each pet features more than 50 sounds and reactions that are activated from three different touch points. At launch, the assortment includes a trio of characters: Higgle (the Hedgehog), Blue (the Badger), and Bibi (the Bunny).

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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