A popular new toy from the UK is about to cross the pond.
Basic Fun! inked a product development and distribution partnership with Golden Bear to bring Curlimals interactive plush pet toys to retailers in North America next year.
“Basic Fun! is excited about this collaboration with the Golden Bear team to bring Curlimals to the North American market — we think the innovation in Curlimals will be a great addition to our expansive plush portfolio,” says Hugh Kennedy, senior vice president of marketing at Basic Fun! “The characters’ interactivity, bright designs, and adorable appearance, in addition to their classic nurturing play pattern, will surely be a hit with both kids and parents. Fall 2023 will be the perfect time to ‘uncurl the cuteness.'”
Curlimals launched this summer in the UK and scored an immediate hit for Golden Bear.
Each pet features more than 50 sounds and reactions that are activated from three different touch points. At launch, the assortment includes a trio of characters: Higgle (the Hedgehog), Blue (the Badger), and Bibi (the Bunny).