Over the past few years, Aphmau aka Jessica Bravura has amassed more than 8 billion lifetime views on a Minecraft-heavy channel boasting more than 10 million subscribers. According to Bonkers Toys and Night Media, Aphmau is the “largest female gaming channel in the world.”
“48% of the gaming market is female which makes our partnership with Aphmau an incredible opportunity to reach girls and pioneer in this very untapped market in toys and entertainment,” says Bonkers Toys President and CEO Brian Bonnett.
Bonkers Toys will debut a line of Mini MeeMeows Mystery Plush that will go first to market at Walmart in the fourth quarter of this year. The line will rollout to additional retailers next spring and will expand to include additional toys throughout 2022.