Aphmau | Source: Bonkers Toys/The Toy Book

Following its successful toy lines with YouTube stars, including Ryan’s World and FGTeeV, Bonkers Toys is getting into the game with another top YouTuber: Aphmau.

Over the past few years, Aphmau aka Jessica Bravura has amassed more than 8 billion lifetime views on a Minecraft-heavy channel boasting more than 10 million subscribers. According to Bonkers Toys and Night Media, Aphmau is the “largest female gaming channel in the world.”

“48% of the gaming market is female which makes our partnership with Aphmau an incredible opportunity to reach girls and pioneer in this very untapped market in toys and entertainment,” says Bonkers Toys President and CEO Brian Bonnett.

Related: State of the Industry Q&A 2021: Bonkers Toys

Bonkers Toys will debut a line of Mini MeeMeows Mystery Plush that will go first to market at Walmart in the fourth quarter of this year. The line will rollout to additional retailers next spring and will expand to include additional toys throughout 2022.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.