Basic Fun! Unleashes Like Nastya X Littlest Pet Shop Collection  

Back in February, Basic Fun! unveiled an upcoming Littlest Pet Shop (LPS) collection inspired by popular kids’ content creator Like Nastya. Now, families can officially get their paws on them. 

Rolling out to major retailers now, the LPS x Like Nastya series is part of Pawsville Plaza within the new World of LPS collection, the brand’s largest expansion since its relaunch in 2024. The lineup features new pets to collect, including Nastya’s real-life pup, Like, and her cat, Cookie. Each critter features unique indigo eyes and a variety of colorful accessories inspired by the YouTuber’s on-screen world. 

“Working on this toy collection with Littlest Pet Shop has been so much fun! I still can’t believe we’re finally getting to share it with everyone!” said Nastya. “I loved seeing my ideas turn into real toys, and I’m so excited for my fans to play with them. I really hope they love them as much as I do!”

To celebrate the launch, Basic Fun! and Like Nastya are hosting a special pop-up on Sept. 19 at Five Below’s 5th Avenue flagship store in New York City. At the event, visitors can browse the full LPS x Like Nastya collection, as well as Five Below-exclusive Pet Surprise singles, Pet Nooks, and DIY Bestie Bag Charms. Nastya herself will be in attendance, greeting fans and taking pictures as she introduces her collection to the world. 

Fans outside the city can join the fun with a free LPS x Like Nastya Stylin’ Kit gift with purchase, available at all Five Below locations on Sept. 19 while supplies last. They can also enter an online sweepstakes for the chance to win VIP tickets to Like Nastya’s Los Angeles concert in November. To learn more, visit like-nastya-sweepstakes.com. 

The LPS x Like Nastya collection is now rolling out on shelves at major retailers worldwide. For more information about the collaboration and the World of LPS expansion, visit littlestpetshop.com.