Bonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.
Bonkers Toys will premiere the product at the North American International Toy Fair under the Ryan’s World brand. The line will be based on Ryan’s favorite toys and backed by the marketing power and reach of his numerous YouTube channels, including blind bag collectibles and other packaged formats such as figures, vehicles, plush, slime, and more.
The Ryan’s World toy line will premiere at retailers in North America in the fall. Bonkers Toys will also begin to develop lines for other pocket.watch creators, including EvanTubeHD and HobbyKidsTV.
Pocket.watch also appointed The Bentex Group, affiliates of H.I.S. International, Dreamwave LLC, and Extreme Concepts LLC as master apparel partner.
This announcement follows pocket.watch’s agreement to create a pocket.watch book imprint with Simon Spotlight, where creator partners Ryan ToysReview, Captain Sparklez, EvanTubeHD, HobbyKidsTV and original pocket.watch characters will appear in books.