Brilliant PR & Marketing Named Agency of Record for the United States Playing Card Co.

The United States Playing Card Co. (USPC) — best-known as the manufacturer of playing cards, including the iconic Bicycle brand — appointed Brilliant PR & Marketing as its new agency of record.

“An entire sector of our client roster is dedicated to play and games. We are thrilled to be working with USPC, which not only represents the very origins of play with its original Bicycle brand, but also the evolution of where play is today with its new Games by Bicycle line,” says Brilliant PR & Marketing President Kathleen Tomes.

The agency began its work with USPC by introducing the company’s new Hoyle line of card games for kids.

Next up is the introduction of Games by Bicycle — the company’s entry into the tabletop games space. At launch, titles include Shuffle Grand Prix and It’s Blunderful.

Founded in the late 1800s, the USPC was most recently owned by Newell, the parent company of brands, such as Rubbermaid and Coleman. Last month, Newell entered into an agreement to sell the USPC to the Belgian Cartamundi Group.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.