The Toy Book returns to ASTRA Marketplace & Academy this June for the debut of its 2024 Specialty Toys & Gifts Issue.

Our team is hard at work on this issue and we want YOU to get in on the action!

The Toy Book’s 2024 Specialty Toys & Gifts Issue shines a spotlight on classic, open-ended play categories, including Arts, Crafts, & Activities, Construction, Dolls, Games & Puzzles, Plush, MESH (Mental, Emotional, Social Health), and the best in new launches for mid-2024 and beyond. This includes products carried by independent specialty toy stores, gift shops, hobby shops, comic shops, and more.

Standard Showcase Opportunity:

You may submit one (1) key driver in each of the following categories for this issue: Arts, Crafts, & Activities, Construction, Dolls, Games & Puzzles, Plush, MESH (Mental, Emotional, Social Health). Please use the following format:

PRODUCT NAME | AGES: 0+ | MSRP: $0.00 | AVAILABLE: DATE
Short product description of no more than 35 words.

Premium Showcase Opportunity:

Stock This!: A Specialty Toys & Gifts product showcase across all categories. Note: This is a PREMIUM opportunity for placement in our lead Showcase. There is a $450 fee to submit a product. More details on the program here.

Additional Highlights include:

  • Our annual specialty Industry Q&A in which retailers, manufacturers, and others in the space discuss the latest trends, industry happenings, and how business strategies are evolving across the specialty toy market.
  • Select Toy Book departments (see below) plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.
  • Release Date: June 2, 2024
  • Bonus Distribution: ASTRA Marketplace & Academy
  • Ad Deadline: 4/15 | Edit Deadline: 4/15

Reach out to discuss editorial opportunities immediately as the deadline is fast approaching! Email james@toybook.com for details.

Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:

Check out our 2024 Editorial Calendar for additional opportunities in the months ahead!

Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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