The Toy Book returns to the Las Vegas Strip for Licensing Expo!

Our 2024 Licensing & Entertainment Issue is now in production and we want YOU to get in on the action.

Inspired by the spirit of The Licensing Book, The Toy Book celebrates the robust world of licensed toys, games, and products for kids and adults alike. Additionally, we’ll explore the toyetic entertainment properties shaping the industry in 2024 and beyond.

All products showcased will be licensed or entertainment-focused. You may submit one (1) key driver in each of the following categories for this issue: Video Game Toys & Collectibles, Car Culture & Motorsports Inspired, Music Inspired, Licensed Games & Puzzles, Sports Entertainment Inspired, Anime Inspired. We will also feature Costumes & Characters (Licensed Costume Preview) and Freaky Fun (Spooky, Creepy, Horror Inspired) toys and games. Additionally, our Stock This! Premium Showcase offers an affordable opportunity to highlight new products.

Please use the following format:

PRODUCT NAME | AGES: 0+ | MSRP: $0.00 | AVAILABLE: DATE
Short product description of no more than 35 words.

Reach out to discuss editorial opportunities immediately as the deadline is fast approaching! Email james@toybook.com for details.

Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:

Editorial Deadline: 4/9 | Ad Deadline: 4/1

This issue debuts at Licensing Expo on May 21 where you can find The Toy Book and The Pop Insider in Stand No. G234 for the duration of the show. Click here to read last year’s issue.

Check out our 2024 Editorial Calendar for additional opportunities in the months ahead!

Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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