CanspanBMG, WowWee Expand Partnership

CanspanBMG Inc. expanded its partnership with WowWee. The marketing agency will lead social and digital marketing strategy and efforts for new WowWee brands including Pixie Belles, Buttheads, Pinkfong Baby Shark, and the recently-announced Wiggles collection. The company will also continue to support line extensions for the Untamed and Fingerlings brands.

“We’re beyond thrilled with the results we’ve seen from our social and digital marketing since handing the reins to Canspan,” says Michael Yanofsky, vice president of sales at WowWee.

Additionally, Canspan will be responsible for leading North American efforts on digital advertising including Amazon AMS; Google Display and YouTube advertising; and paid social media, content, and community management.

Based in Los Angeles and Montreal, Canspan recently added a public relations department and opened its third office, located in Toronto’s Riverside district.

“Over the last two years, Canspan and WowWee have enjoyed a successful partnership, which has enabled both companies to grow to new levels,” says Jamie Berman, president of Canspan. “We are extremely fortunate to be working with a partner that is committed to developing game-changing innovative products that push the entire toy industry forward.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.