Miami-based Carve Communications is ramping up its efforts in the toy and parenting space.
PR veteran Scott Goldberg has been appointed to managing director and executive vice president of client services for the agency that currently represents Learning Resources, Educational Insights, and hand2mind. Goldberg recently led the TOMY account at Salmon Borre Group in addition to leading efforts for Thames & Kosmos, Silverlit, Magformers, and others at Southard Communications.
Goldberg will remain based in Chicagoland and will work with Carve President and Founder David Barkoe to expand and diversify the agency’s revenue streams, while implementing a proprietary reporting platform agency-wide. He will also be tasked with creating a strategic direction for Carve’s client roster in addition to managing its staff.
“As an agency, before Scott came along, we dabbled in the toy space, but we were lacking the relationships and strategic vision to be a true difference maker,” Barkoe says. “That’s clearly changed now, thanks to Scott and the expertise he brings. That said, Scott is not just a toy guy though. His proven track record and accomplishments in consumer tech, consumables, and more is just as impressive.”
“The toy industry has transformed in a million different ways and the way companies partner with agencies has also changed considerably,” Goldberg says. “At Carve, it’s about so much more than just a UMV or impression. What’s attracted me to the agency is David’s fresh approach to what being an agency partner truly means, and how as a team, we’ve developed and implemented a reporting methodology that provides an understanding for our clients to see the real value of PR and everything that we do for them.”
Goldberg began his toy industry journey in 2000 working with Hasbro’s Tiger Electronics division. He would later work with Play Along Toys on its relaunch of the Cabbage Patch Kids brand prior to joining Zizzle where he led PR efforts for licensed brands, including Disney’s High School Musical, ESPN, and more.
