Scott Goldberg | Source: Carve Communications/The Toy Book

Miami-based Carve Communications is ramping up its efforts in the toy and parenting space.

PR veteran Scott Goldberg has been appointed to managing director and executive vice president of client services for the agency that currently represents Learning Resources, Educational Insights, and hand2mind. Goldberg recently led the TOMY account at Salmon Borre Group in addition to leading efforts for Thames & Kosmos, Silverlit, Magformers, and others at Southard Communications.

Goldberg will remain based in Chicagoland and will work with Carve President and Founder David Barkoe to expand and diversify the agency’s revenue streams, while implementing a proprietary reporting platform agency-wide. He will also be tasked with creating a strategic direction for Carve’s client roster in addition to managing its staff.

“As an agency, before Scott came along, we dabbled in the toy space, but we were lacking the relationships and strategic vision to be a true difference maker,”  Barkoe says. “That’s clearly changed now, thanks to Scott and the expertise he brings. That said, Scott is not just a toy guy though. His proven track record and accomplishments in consumer tech, consumables, and more is just as impressive.”

Related: Learning Resources and GoGo Squeez Partner for Snack and Toy Giveaway

“The toy industry has transformed in a million different ways and the way companies partner with agencies has also changed considerably,” Goldberg says. “At Carve, it’s about so much more than just a UMV or impression. What’s attracted me to the agency is David’s fresh approach to what being an agency partner truly means, and how as a team, we’ve developed and implemented a reporting methodology that provides an understanding for our clients to see the real value of PR and everything that we do for them.”

Goldberg began his toy industry journey in 2000 working with Hasbro’s Tiger Electronics division. He would later work with Play Along Toys on its relaunch of the Cabbage Patch Kids brand prior to joining Zizzle where he led PR efforts for licensed brands, including Disney’s High School Musical, ESPN, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.