The line of 40 calorie pops is made with the same simple ingredients as Chloe’s main line — fruit, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend.
The collaboration with Nickelodeon marks the first licensed line extension for Chloe’s Pops, which was founded by mom-to-be Chloe Epstein, as an alternative to frozen treats packed with sugar and artificial ingredients. The brand began as a retail location in NYC prior to branching into consumer packaged goods.
Related: Food is one of this year’s biggest trends in play. Toys with edible components and licensed brand extensions in new areas of grocery have been picking up steam with no sign of slowing down. Read more about this trend, “Go Ahead, Play With Your Food!” in the March/April 2019 issue of the Toy Book.