Chloe’s Pops Brings ‘Thomas & Friends,’ ‘Sunny Day’ to the Frozen Section
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Chloe’s Pops Brings ‘Thomas & Friends,’ ‘Sunny Day’ to the Frozen Section

by James Zahn
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Chloe’s Pops, a line of frozen treats, partnered with Nickelodeon for a new kid-focused line.

The line of 40 calorie pops is made with the same simple ingredients as Chloe’s main line — fruit, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend.

The collaboration with Nickelodeon marks the first licensed line extension for Chloe’s Pops, which was founded by mom-to-be Chloe Epstein, as an alternative to frozen treats packed with sugar and artificial ingredients. The brand began as a retail location in NYC prior to branching into consumer packaged goods.

Related: Food is one of this year’s biggest trends in play. Toys with edible components and licensed brand extensions in new areas of grocery have been picking up steam with no sign of slowing down. Read more about this trend, “Go Ahead, Play With Your Food!” in the March/April 2019 issue of the Toy Book.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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