Cloud b, a brand of products and accessories designed to help parents and kids sleep better, is celebrating its 20th year. The brand’s products include soothing-sound plushies and nightlights, as well as the Light + Sound collection that combines both.
These multi-sensory product collections are based on pediatric research and were created by Linda Suh, a young mom who wanted to give other new parents and their kids the gift of good sleep. Suh’s initial idea for Cloud b transformed simple sleep aid products into opportunities for human connections.
“When we first started, we focused on creating products and resources that helped babies sleep.” Suh said. “However, as the brand grew, we learned more about the complexities of sleep and the importance of creating a sleep routine, so we expanded our mission to bring that comfort to the whole family.”
Throughout Cloud b’s 20 years of operation, it has produced several award-winning products including Sleep Sheep, Twinkling Twilight Turtle, and Tranquil Turtle.
Last year, the company was acquired by BTL Diffusion, a maker and distributor of toys and baby products. According to Laurent Benichou, BTL Diffusion CEO, the company will celebrate the 20-year history of Cloud b with a renewed focus on its legacy brands alongside innovation and fresh products.
