Cloudco Entertainment Inks New International Licensing Deal for Care Bears

Care Bears | Source: Cloudco Entertainment

The Care Bears are about to score a European boost.

Bavaria Media GmbH and its licensing division, Bavaria Sonor Licensing, inked a new deal with Cloudco Entertainment to manage the Care Bears brand across Germany, Austria and Switzerland (GAS). Under the new agreement, Bavaria Sonor Licensing will develop and manage all consumer products and licensing programs for Care Bears across the German-speaking territories.

Care Bears Germany | Source: Cloudco Entertainment

“Care Bears is a cult brand that fits perfectly into Bavaria Media’s licensing portfolio and we are thrilled to be representing the brand,” says Ivica Maracic, licensing and sales director at Bavaria Sonor Licensing. “GAS is a market with significant growth opportunity for Care Bears and we look forward to working closely with the team at Cloudco.”

Cloudco, the company behind properties such as Madballs, Holly Hobbie, Buddy Thunderstruck, and others introduced a new look from Care Bears upon the debut of the 2D-animated series, Care Bears: Unlock the Magic last year.

Bavaria Sonor Licensing will develop licensing opportunities for the Care Bears’ classic 1982 look as well as the updated styles.

In the U.S., Basic Fun! recently debuted a new collection of Care Bears toys and plush as the master licensee for the franchise.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.