The Care Bears enter a new era as Florida-based Basic Fun! inked a deal with Cloudco Entertainment LLC to become master toy partner for the property in North America and the UK. The company plans a fresh and unique take on Care Bears, with a full range of products set to focus on interactivity, collectability, and playability with an emphasis on sharing and caring.
Launched in the early 1980s by American Greetings, a classic Kenner toy line followed — one that’s since become sought-after on the collector market. Care Bears were later reintroduced in the early ’00s by Play Along, co-founded by Basic Fun! CEO Jay Foreman.
“When we relaunched Care Bears at Play Along, we were blown away by how big it hit and how well it was received by kids and collectors, considering it had only been off the market for just over ten years,” says Foreman. “Now that we are truly in the sweet spot between the confluence of the millennial mom and her child with this heritage brand, and the craze of collecting, our launch has the potential to be bigger than ever!”
Basic Fun! will debut its Care Bears line toy key partners at the Fall Toy Preview in Dallas this Oct., followed by a large presence at Toy Fair New York next Feb. The new toys should begin hitting retail in the second half of 2020.
“We couldn’t be happier to bring back this brand with the same team that made it happen for us almost 20 years ago. Jay has a real flair for reigniting and reinventing classic brands and making them relevant for today’s kids and gift givers,” comments Sean Gorman, president of Cloudco Entertainment. “With an all-new look, an all-new TV series, and lots of fantastic partners starting with Basic Fun!, we’re confident that The Care Bears will command the attention and love of all their long-time fans as well as an entirely new generation of kids.”
The new animated series, Care Bears: Unlock the Magic, airs in the U.S. on Boomerang and Cartoon Network, and on Tiny Pop in the UK.
During its peak years, 1984 to 1986 and 2003 to 2005, the Care Bears property did over $1 billion in retail toy sales, and more than $4 billion across all consumer products categories.