The partnership with Evolution USA will bring the brothers brand opportunities in licensing and retail development on a global scale and comes as they are currently working on a multi-category global licensing initiative.
“As we continue to grow, ensuring our brand is represented properly across all key categories is a huge priority for us,” said Collins and Devan Key in a press release. The pair average has 21.4 million subscribers on YouTube and averages 25 million views per video. They produce videos featuring challenges, pranks, and more.
Their company, Keyper Co., also recently named Moose Toys as its master toy licensee. Moose Toys will produce challenge- and DIY-inspired activities. The first products in the line are set to launchlater this year.