Source: Cra-Z-Art/The Toy Book

Cra-Z-Art opened its first international sales office.

Industry vet Oliver Williams, previously of Make It Real and Wooky Entertainment, is heading the new office, which recently opened its doors in Manchester, England. An on-site showroom will exhibit a curated selection of more than 200 Cra-Z-Art’s products, including new offerings, trending lines, evergreen favorites, STEM learning activities, and licensed products. The new office will handle all international sales, marketing, and administrative functions.

“The European office will support the growth of the many brands in Cra-Z-Art’s portfolio,” says Cra-Z-Art Founder and Chairman Lawrence Rosen. “The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market. Oliver’s enthusiasm, vast toy experience, knowledge of international markets, and insights as a former brand owner and principal makes him a great fit for our team. We’re very pleased to have him on-board and confident that together we’ll take Cra-Z-Art to new strengths internationally.”

Cra-Z-Art, which designs and markets arts and crafts supplies, Kodak Jigsaw Puzzles, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer ‘n Sparkle Girls Activity Kits, and Nickelodeon compounds will be offering international customers China consolidation of all brands under one roof. The items will be available at market leading prices without minimum order quantity restrictions.