Source: Crayola/The Toy Book

Crayola is adding a dash of creativity to Wendy’s Kids’ Meals this month.

Participating Wendy’s restaurants will offer Crayola Color Adventure Kits with the purchase of a Kids’ Meal through May 30 or while supplies last. The promotion features a collection of six premium toys that come packed in crayon-shaped holders. Each Color Adventure Kit comes with three Crayola crayons in different shades, and includes activities on a double-sided, two-foot-long poster.

The Yellow Crayola Color Adventure Kit | Source: Wendy’s

The six Crayola Color Adventure Kits are Red, Orange, Yellow, Green, Blue, and Purple.

Related: Kroeger, Room Copenhagen Ink North American Distribution Deal for LEGO, Crayola Storage Solutions

Wendy’s says that it will support the Crayola program with a host of marketing materials, including custom meal bags, door clings, display units in select locations, and a dedicated Crayola Kids’ Meal webpage.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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