The carter joey x Daniel Tiger products will launch later this year. | Source: Fred Rogers Productions

Carter joey is headed to the neighborhood of make-believe.

Fred Rogers Productions and 9 Story Brands inked a new licensing partnership for the beloved television series Daniel Tiger’s Neighborhood with the company carter joey, which makes outdoor gear for kids such as backpacks, patch packs, and adventure blankets.

“Carter joey will help families play-out the learning themes of the series in their own backyards and bring the important themes to life off-screen,” says Kyra Halperin, Co-Vice President of Consumer Products for 9 Story.

The first carter joey x Daniel Tiger products will launch later this year in the U.S. and Canada and will include a Sling Pack backpack and a patch pack that correlates with episodes of Daniel Tiger’s Neighborhood

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“There is great synergy between how Daniel Tiger’s Neighborhood teaches children valuable life lessons and how carter joey encourages the same audience to be adventurous in their approach to learning,” says carter joey Co-Founder Damon Claus

After premiering in 2012, the PBS KIDS series is now in its sixth season. Daniel Tiger’s Neighborhood is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Story’s award-winning animation studio, Brown Bag Films. 9 Story Brands hold worldwide licensing rights, with 50 licensees on board. These include JAKKS Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), and Waloo Products (sporting goods).

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.