A new deal brings a fan-favorite video game to PMI Kids’ World’s portfolio.
Minecraft, from Microsoft-owned game studio Mojang Studios, has seen continued success since its release in 2011. The game boasts millions of sold copies and a steadily high number of active players. Now, PMI Kids’ World will release several new Minecraft product offerings thanks to a global licensing deal.
Minecraft has evolved into an unparalleled evergreen media franchise, and we are excited to see the boundless possibilities this partnership holds. Our track record of providing communities with fresh and inventive ways to engage with their fandoms aligns seamlessly with Minecraft's imaginative play options.
PMI Kids’ World will produce an array of products inspired by the game, including impulse items, plush, collectibles, and stationery. The company is no stranger to partnerships with popular video game brands, having developed products for both Stumble Guys and Among Us. Beyond games, PMI Kids’ World is known for its Pudgy Penguins web3 brand, plush toys that include scannable codes for in-game content.
Minecraft’s success goes beyond player counts. The game has inspired numerous books, merchandise, events, and an upcoming theatrical film. Minecraft has previously partnered with NERF for downloadable content (DLC), Playview for inflatables, Disguise for costumes, and more.
The new line of Minecraft toys from PMI Kids’ World will launch this summer.
