Last fall, Funko surprised many with its DC Primal Age collection—a line of toys built around a “what if?” scenario. The collection of retro-styled 5.5-inch chunky action figures reimagined the DC superheroes as if they’d been released as Medieval warriors during the He-Man and The Masters of the Universe era of the 1980s.

Launched alongside a play set as an Amazon exclusive, DC Entertainment and Funko will bring the line to Target this month, complete with a proper backstory. DC Primal Age hits mass retail with a 100-page giant comic that creates a barbarian mythos behind the Funko action figures, presenting glimpses into the reimagined backstories and superpowers of Batman, Wonder Woman, Superman, and other iconic DC characters in a realm of sword and sorcery.


The limited-edition comic includes “The Primal Age,” a 32-page main story written by Marv Wolfman with art by Scott Koblish along with five additional tales.

  • “Born on a Monday” – Written and drawn by Jerry Ordway
  • “Ice and Fire” – Written by Louise Simonson with art by Phil Winslade
  • “Darkest Knight” – Written by Louise Simonson with art by Brent Anderson
  • “The Joker’s Wild” – Written by Jerry Ordway with art by Chuck Patton, Karl Kesel and Tom Derenick
  • “Not a Bird…” – Written by Marv Wolfman with art by Keith Pollard and Jose Marzan Jr.

The Funko action figures and DC Comic will receive featured placement on a front-facing endcap in Target’s newly redesigned toy departments.