This spring, Disney is putting Formula 1’s (F1) female fandom in the driver’s seat. The companies are expanding their “Fuel the Magic” collaboration to include F1 Academy, the racing series dedicated to developing the next generation of women drivers.
Kicking off this May, the initiative spotlights Minnie Mouse and Daisy Duck across exclusive merchandise, character pop-ups at race events, and original content inspired by the league. Building on Disney’s multi-year partnership with F1, these activations allow both brands to better connect with racing’s diverse fan base while backing F1 Academy’s goal of supporting women in motorsports.
“Building on the shared values of creativity, innovation, and ambition that power ‘Fuel the Magic,’ this next chapter between Disney and F1 Academy celebrates confidence and individuality through Minnie Mouse and Daisy Duck, whose friendship and fearless style embody the power of women supporting women,” says Susie Wolff, Managing Director of F1 Academy. “By combining Disney’s storytelling with F1 Academy’s mission to champion the next generation of female racing talent, the collaboration aims to inspire future fans, racers, and leaders around the globe.”
More details, including content drops and merchandise reveals, will be announced later this spring. For the latest updates, follow @mickeymouse and @f1 on social media.
