On March 2, Dr. Seuss Enterprises will celebrate Theodor Seuss Geisel‘s 115th birthday. This year’s celebration of the legacy of Dr. Seuss featuresnew and expanded partnerships for kids of all ages. Random House, Target, Hanna Andersson, Party City, Funko, and Carnival Cruise Line are among the companies that are keeping Seuss’ creations fresh and exciting with new products and experiences.
“As ambassadors and facilitators of fun, we’re proud to work alongside best-in-class licensed partners across a myriad of industries to commemorate Dr. Seuss’s birthday and give people of all ages an opportunity to share in Geisel’s passion for imagination and entertainment,” says Susan Brandt, president of Dr. Seuss Enterprises. “Each partner builds on Geisel’s inventive spirit while enabling us to tap into new targeted audiences – including young children, tweens, families and teachers, as well as adult fans.”
Funko will honor Geisel with a Pop! Icons figure. Available from a variety of retailers, the 3 3/4-inch vinyl figure features Dr. Seuss looking crisp in a grey suit, while clutching a copy of his 1957 classic, The Cat in the Hat.
In partnership with Random House, Target will invite guests to participate in a complimentary read-along in every store on March 2. The retailer will also feature a new collection of baby and toddler apparel, inspired by The Cat in the Hat and Oh, the Places You’ll Go! Styles include onesies, T-shirts, hoodies, and dresses.
Hanna Andersson, known for organic clothing, will offer anfeaturing favorite Dr. Seuss characters. The assortment includes dresses, sweatshirts, leggings, and more.
For those with the desire for a seafaring adventure, Carnival Cruise Line continues its long-running Seuss at Sea program. On March 2, there will be a fleetwide celebration, in which all aboard will be invited to participate in a special reading of Dr. Seuss’s Happy Birthday to You! There will be themed treats, and guests may also write a personal birthday wish. Carnival will also grant 115 wishes across its 26 ships.
The first-ever Dr. Seuss mobile game arrives this spring through the newly-launched Dr. Seuss Studios. Inspired by Happy Birthday to You!, B.B. the Birthday Bird takes the lead in B.B. Takes Flight. In the game, players can tap and flap through colorful lands in a Seussian world of wonder. Available for iOS and Android, the game is the first in a series of mobile games plotted for the year ahead.
Additionally, Party City becomes the go-to stop for décor, costumes, and classroom supplies.