Anthony Trani | Source: Elenco/The Toy Book

Elenco, the manufacturer behind the educational Snap Circuits line of STEM construction toys, has appointed Anthony Trani as CEO. Trani’s appointment supports the company’s larger efforts to strengthen and expand its business to the global market. 

“I am excited to join the Elenco team and privileged to work for such a well-respected company in both the toy and education industries,” Trani says. “I look forward to working with this team to take Elenco’s world-renowned Snap Circuits brand and portfolio of educational toys to new heights across the globe.”

Related: Moose Toys Appoints Chedney Rodgers as Senior Vice President of Global and U.S. Marketing

Trani comes to Elenco from Bazooka Candy Brands, where he led global marketing and innovation, U.S. e-commerce, and Latin America. He has over 15 years of experience in global consumer products. 

As part of the company’s expansion, Elenco also welcomes Nancy Burdge as a national account manager for its sales team. Burdge has experience in consumer packaged goods at companies such as Elf on the Shelf

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!

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