Hunter Price International’s Toy Mania is officially a teenager.
The company’s flagship toy brand has turned 13, marking a run that started with puzzles and games and expanded into sensory toys, compounds, squishies, collectibles, and other pocket-money play.
Toy Mania’s current portfolio includes Sensory ToyBox, Oozey Goozey, Putteez, Squish & Squiggle, Taba Mochi, 3D Labs, and Puzzle Nation. Hunter Price says the business continues to post year-over-year sales growth, with squishies helping drive international demand.
Puzzles haven’t disappeared from the story, either. Puzzle Nation carries forward one of Toy Mania’s original categories while giving it a standalone identity within the broader brand family.
“The Toy Mania brand has come a long way. Those early puzzles and games were just the start,” said Jeremy Winburn, CEO and Co-Founder of Hunter Price International. “Seeing what the team has built since, and how far our brands now reach, makes me incredibly proud.”
Hunter Price is already working on the next phase. Sensory ToyBox recently received a brand refresh, while new product development is moving across the wider portfolio. Toy Mania also takes a more prominent position in the company’s new-season showroom.
“There’s something quite fitting about hitting our teenage years,” Winburn said. “Teenagers test boundaries and can be a bit disruptive, and we’ll be bringing plenty of that spirit to what comes next.”
Toy Mania will carry that energy into the upcoming Toy Fair season, with appearances planned in London and New York, alongside a stronger push in social media, retail launches, and content-led marketing.
