Since the early 1980s, the name Energizer has been synonymous with power. After all, the famed silver-and-black batteries powered toys of every shape and size even before the Energizer Bunny burst onto the scene.
Look around any toy department, and it becomes evident that safe, reliable power is essential across nearly every category. Power needs vary from electronic games and handhelds to vehicles, action figures, playsets, dolls, R/C, virtual pets, and novelties. Energizer tackles them all.
At The Toy Insider’s Sweet Suite event in New York City [The Toy Insider is The Toy Book’s consumer-facing sister publication] this summer, hundreds of invited influencers and media members put the power to the test. The Sweet Suite Speed Circuit, powered by Energizer, featured an entire field of R/C vehicles from NKOK. Harnessing the power of Energizer MAX batteries, the vehicles handled race after race, and at the end of the night, they were still going.
35 YEARS OF AN ICON
The second he appeared on TV, wearing flip-flops and sunglasses and beating an oversized drum, the Energizer Bunny became an instant sensation. From a hot air balloon to appearances at New York Fashion Week and the Macy’s Thanksgiving Day Parade, the Bunny secured his spot alongside famed brand mascots in the Madison Avenue Walk of Fame. While Energizer is known to power toys, the brand and the Bunny have also become toys. Some examples include a Ty Beanie Baby, a Funko Pop!, and a miniature package of vintage batteries in ZURU’s Mini Brands Retro collection.
THE POWER OF SAFETY
Energizer introduced its 3-in-1 Child Shield safety system for coin lithium batteries this year. The latest innovation from a leader in battery safety features a child-secure pack that is nearly adult-proof; a nontoxic, bitter coating to discourage swallowing and prevent ingestion; and Color Alert, a new technology that triggers a visible blue dye in a child’s mouth if the battery comes into contact with saliva. The line launched with a 4-pack in size 2032. Additional sizes will hit retail in the future.
A TRUSTED OEM PARTNER
As one of the world’s largest battery suppliers for OEM clients, Energizer works with toymakers of many sizes whose products ship with batteries. Some, such as the yearly Hess Toy Truck, even tout the inclusion of Energizer batteries as a selling point. As John Batley, Energizer’s Global OEM Account Manager, explained at Sweet Suite, the company can work with toy and game manufacturers from the design stage to meet the power needs of individual products from day one.
Companies interested in learning more about OEM partnerships can email Americas.OEM@energizer.com
A version of this feature was originally published in The Toy Book’s 2024 LA Fall Toy Preview Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
